Saturday, August 1, 2009

Microsoft, Yahoo join forces to take on Google

 After months of fits and starts, Microsoft and Yahoo this week announced a 10-year search deal that will see the two companies join forces to take on Google.     "In simple terms, Microsoft will now power Yahoo search while Yahoo will become the exclusive worldwide relationship sales force for both companies' premium search advertisers," the companies said in a joint statement. The deal is expected to go into effect in 2010 and improve Yahoo's profitability, though not its revenue, the companies said.    Less expansive than the all-out, $44 billion acquisition Microsoft proposed last year--and even than some of the search partnerships once discussed--the deal does allow the companies to share resources and combine their engineering efforts. Even together, however, the two companies have only about 30 percent of the search market compared to Google, which has more than twice that amount.
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August 1, 2009
Microsoft and Yahoo sign 10-year search deal

After months of fits and starts, Microsoft and Yahoo this week announced a 10-year search deal that will see the two companies join forces to take on Google.

"In simple terms, Microsoft will now power Yahoo search while Yahoo will become the exclusive worldwide relationship sales force for both companies' premium search advertisers," the companies said in a joint statement. The deal is expected to go into effect in 2010 and improve Yahoo's profitability, though not its revenue, the companies said.

Less expansive than the all-out, $44 billion acquisition Microsoft proposed last year--and even than some of the search partnerships once discussed--the deal does allow the companies to share resources and combine their engineering efforts. Even together, however, the two companies have only about 30 percent of the search market compared to Google, which has more than twice that amount.


Read more

 Breaking down Microsoft and Yahoo's search deal
 Hello Godot: Microsoft, Yahoo finally hook up
Ina Fried
Ina Fried
CNET.com
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