Saturday, December 19, 2009

Google starts shrinking URLs (on purpose)

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 Google ventured into new territory this week with the launch of a new URL-shortening service called Goo.gl.    Unlike some existing and high-profile shorteners such as TinyURL and Bit.ly, Goo.gl is not a general-purpose link shrinker that users can access by going to a standalone site. Instead, it's been built into Google products, beginning with Google's browser toolbar and its Feedburner RSS service. Both of those services can now create shortened Goo.gl URLs that link to the source content while using fewer characters. This is especially important for sharing on places like Twitter, where there are size limits.     In an introductory post on its official blog, Google said it may eventually roll out the service as a standalone site, but that for now it's being built into Google products. Such a feature would likely allow third-party sites to build Goo.gl link shortening into their own products.
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December 19, 2009
Google gets into the URL-shrinking biz with Goo.gl

Google ventured into new territory this week with the launch of a new URL-shortening service called Goo.gl.

Unlike some existing and high-profile shorteners such as TinyURL and Bit.ly, Goo.gl is not a general-purpose link shrinker that users can access by going to a standalone site. Instead, it's been built into Google products, beginning with Google's browser toolbar and its Feedburner RSS service. Both of those services can now create shortened Goo.gl URLs that link to the source content while using fewer characters. This is especially important for sharing on places like Twitter, where there are size limits.

In an introductory post on its official blog, Google said it may eventually roll out the service as a standalone site, but that for now it's being built into Google products. Such a feature would likely allow third-party sites to build Goo.gl link shortening into their own products.


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Josh Lowensohn
Josh Lowensohn
Associate Editor,
Webware.com
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Saturday, December 12, 2009

Google, Yahoo get real-time search

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 This week both Google and Yahoo launched search tools that tap into Twitter and other social media services to provide real-time results.     Users of Google's search engine got the feature first. On Monday the search giant began rolling out a new section called "latest results" that automatically refreshes Internet content from sources like Twitter. These show up alongside Google's normal results.    Yahoo joined the real-time party a few days later, though did not cut a deal with Twitter for access to the "firehose," an automated feed of data from Twitter. Instead, it's using Twitter's public API and adding its own algorithms to figure out which tweets are most relevant to the query.    So why is implementing this extra stream of data important? Read on to find out.
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December 12, 2009
Google and Yahoo tap Twitter for real-time results

This week both Google and Yahoo launched search tools that tap into Twitter and other social media services to provide real-time results.

Users of Google's search engine got the feature first. On Monday the search giant began rolling out a new section called "latest results" that automatically refreshes Internet content from sources like Twitter. These show up alongside Google's normal results.

Yahoo joined the real-time party a few days later, though did not cut a deal with Twitter for access to the "firehose," an automated feed of data from Twitter. Instead, it's using Twitter's public API and adding its own algorithms to figure out which tweets are most relevant to the query.

So why is implementing this extra stream of data important? Read on to find out.


Read all real-time search posts

 Read about Yahoo's announcement
 Read about Google's announcement
Tom Krazit
Tom Krazit
CNET.com
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