Saturday, December 19, 2009

Google starts shrinking URLs (on purpose)

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 Google ventured into new territory this week with the launch of a new URL-shortening service called Goo.gl.    Unlike some existing and high-profile shorteners such as TinyURL and Bit.ly, Goo.gl is not a general-purpose link shrinker that users can access by going to a standalone site. Instead, it's been built into Google products, beginning with Google's browser toolbar and its Feedburner RSS service. Both of those services can now create shortened Goo.gl URLs that link to the source content while using fewer characters. This is especially important for sharing on places like Twitter, where there are size limits.     In an introductory post on its official blog, Google said it may eventually roll out the service as a standalone site, but that for now it's being built into Google products. Such a feature would likely allow third-party sites to build Goo.gl link shortening into their own products.
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December 19, 2009
Google gets into the URL-shrinking biz with Goo.gl

Google ventured into new territory this week with the launch of a new URL-shortening service called Goo.gl.

Unlike some existing and high-profile shorteners such as TinyURL and Bit.ly, Goo.gl is not a general-purpose link shrinker that users can access by going to a standalone site. Instead, it's been built into Google products, beginning with Google's browser toolbar and its Feedburner RSS service. Both of those services can now create shortened Goo.gl URLs that link to the source content while using fewer characters. This is especially important for sharing on places like Twitter, where there are size limits.

In an introductory post on its official blog, Google said it may eventually roll out the service as a standalone site, but that for now it's being built into Google products. Such a feature would likely allow third-party sites to build Goo.gl link shortening into their own products.


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Josh Lowensohn
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