Saturday, February 20, 2010

Yahoo, Microsoft make search pact official

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 It took eight months, but the search strategy that Microsoft and Yahoo settled on after years of flirting is about to get started.     The U.S. Department of Justice and European Union gave their blessing to the deal late this week, paving the way for Microsoft to take over the business of providing search results to Yahoo while Yahoo will get to sell search ads on both Yahoo and Bing. Yahoo is busy reminding anyone who will listen that it will still control the way search results are presented on its pages, while Microsoft thinks it can improve its search algorithms with access to Yahoo's massive audience.    It will take some time for the companies to implement the complicated deal. In the meantime, we've got a list of questions and answers that are sure to arise now that the deed is done.
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February 20, 2010
Yahoo, Microsoft make search pact official

It took eight months, but the search strategy that Microsoft and Yahoo settled on after years of flirting is about to get started.

The U.S. Department of Justice and European Union gave their blessing to the deal late this week, paving the way for Microsoft to take over the business of providing search results to Yahoo while Yahoo will get to sell search ads on both Yahoo and Bing. Yahoo is busy reminding anyone who will listen that it will still control the way search results are presented on its pages, while Microsoft thinks it can improve its search algorithms with access to Yahoo's massive audience.

It will take some time for the companies to implement the complicated deal. In the meantime, we've got a list of questions and answers that are sure to arise now that the deed is done.


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Tom Krazit
Tom Krazit
CNET.com
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